James Villa Holidays has agreed a deal to be distributed by British Airways Holidays.
Almost 600 villas across Europe are being made available through the airline’s website.
Destinations currently on offer from Heathrow and Gatwick include Cyprus, Greece, Italy, Malta, Portugal, Spain and Turkey.
BA Holidays is offering a £150 deposit on villa breaks and access to a 24-hour holiday hotline.
Managing director, Claire Bentley, said: “This is an exciting new opportunity for our customers. We already offer a fantastic range of hotels, car hire deals and experiences, but the addition of villas means our customers will be able to build a truly bespoke holiday experience.”
Mark Bloxham, managing director of James Villa Holidays, said: “Partnering with British Airways to offer flights and villas in our key destinations will make it even easier for customers to find their perfect villa holiday.”