A technology partnership has been forged to help airlines optimise implementation of Iata’s New Distribution Capability (NDC) and merchandising strategies.
The collaboration brings together the power of Farelogix’s NDC-Xpress and merchandising technologies with Triometric’s Web Services Analyzer business intelligence platform for the travel industry.
Working together, the two technology companies aim to enable carriers to implement NDC and move from an inventory-centric to a passenger-centric merchandising and distribution environment using XML open standards.
Companies using the Farelogix distribution and merchandising platforms will soon benefit from Triometric’s analytics platform, which delivers insight into the operational performance of web services and XML APIs coupled with real time intelligence that the XML message flow contains.
The combination gives airlines the insights they need to make time-sensitive decisions to ensure their web services infrastructure is optimised, while using business intelligence to effectively build ancillary revenue streams and uncover new merchandising opportunities, according to the two companies.
Jim Davidson, chief executive of Farelogix said: “Triometric is the first company to provide XML analytics that are tied in to the NDC API. Extending our distribution and merchandising technology with business intelligence dashboards and reports delivered by Triometric will provide incredible value to our airline customers.
“NDC brings rich ancillary merchandising opportunities to the airline industry, and now we can build on its potential by providing airlines with the customer insights they need to gain even greater control of the products they offer through each channel.”
Matthew Goulden, chief executive of Triometric, said: “Farelogix is the world’s largest NDC solution provider, and our collaboration with them will enable their airline customers to analyse their XML data at very granular levels across key business parameters and dimensions.
“No one else in the industry can provide this kind of insight and actionable information from XML data,” he claimed.
“Performance monitoring combined with deep search and booking analysis will give airlines the decisive insights they need to optimise their NDC strategies and be responsive to market conditions in their merchandising offers.”