Gulf Air signs five-year deal with ATPCO for Routehappy content

Universal Ticket and Product Attributes to be integrated

Kingdom of Bahrain’s national carrier Gulf Air has signed a five-year retailing deal with ATPCO to integrate Routehappy Rich Content on the airline’s website.

Use of the content provided by Routehappy will “further modernise and enhance its flight shopping display”, the firm said.

In addition to Gulf Air’s direct B-C website, the deal will also see the airline’s rich content integrated with key regional and global third-party sales channels.

Content types that will be integrated by Gulf Air include amenities, UTAs (Universal Ticket Attributes) and UPAs (Universal Product Attributes).

ATPCO will also support Gulf Air in creating and structuring its new branded fares, crafting its UPAs, and providing UX (User Experience) consulting and design.

Creation of UPAs and development work is currently underway. Indirect channels will be live with Gulf Air’s UPA content in December 2019, with the airline expecting users to see the first integration on its direct channel in the second quarter of 2020.