Accord wins Celebrity Cruises paid advertising account

Activity designed to complement existing organic search performance.

Leading premium cruise operator Celebrity Cruises has chosen Accord Marketing to handle its online paid advertising campaigns.

Accord said as part of the agreement it will deliver a combination of brand and non-brand PPC activity designed to complement existing organic search performance.

Campaigns will target luxury travellers who are unfamiliar with the Celebrity Cruises’ brand, as well as holidaymakers who have never cruised before.

Accord chief client officer, Maria Payne, said: “Accord has a wealth of experience in the cruise sector, which is currently changing at a rapid pace.

“We are confident that, by combining this expertise with creative thinking and digital know-how, we will exceed all expectations.”

Gerard Nolan, director of revenue and eCommerce at of Celebrity Cruises, added: “Celebrity Cruises is at a momentous time in its history, as we continue to invest in new ships and destination experiences.

“This newly refined PPC strategy will play an integral role in filling our growing guest capacity, allowing us to reach new-to-brand audiences and drive long-term business growth.”

Founded in 1988, Celebrity Cruises is a multi-award winning cruise line that serves a wide range of destinations across the globe, including Antarctica, Europe, Asia, North America and the Caribbean. It is part of the Royal Caribbean Cruises group of operators.