Marketing

Expedia rolls out Guest Insights business intelligence tool to hotels globally

Posted by Lee Hayhurst on
Expedia rolls out Guest Insights business intelligence tool to hotels globally

Expedia has announced the global roll out of its Guest Insights tool for hotel partners.

Guest Insights is part of the Expedia Group’s Partner Central suite of offerings for hotel partners.

The tool uses property, competitive set and market intelligence to inform property owners and managers of their guest’s travel motivations and booking behaviour.

Expedia said the technology helps partners to identify opportunities to reach and convert travellers in a highly strategic way.

Benoit Jolin, senior vice president, global product and design at Expedia Group, said: “Partners acknowledge the importance of understanding their guests, but until now have lacked the appropriate tools to access comprehensive guest motivations for their own properties or market.

“With Guest Insights, hotels are able to understand their demand patterns on a much deeper level.”

Guest Insights provides hotels with key business data from guest origin information to average daily rate (ADR) to average booking window.

Insights available to hoteliers include visibility into where customers are coming from, average length of stay, average cancellation rate and other historical information and key insights to maximise their distribution in the Expedia Group lodging marketplace.

The business intelligence tool also allows partners to filter data by country or region, and through a recommendation engine, hoteliers receive custom, targeted suggestions related to marketing strategies based on the data provided in their analytics report.

Marketing solutions are offered as part of the tool to help lodging partners build targeted campaigns across different markets.

Expedia says Guest Insights data is refreshed in near real-time to ensure reporting is accurate and up-to-date, allowing users to react to challenges.

Jolin added: “Our innovation is always partner-driven. By listening to partners who work with us on a  daily basis, we were are able to best leverage our technology and know-how, to build a solution which gives our Partners a comprehensive view of travel demographics and demand patterns, solving one of their everyday challenges.”

Following a pilot program with hotel partners in several global markets, Partner Central Guest Insights is now available in 27 languages to partners in nearly 200 countries and territories around the world.

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