Cobalt Air is extending its trade distribution by agreeing a multi-year content deal with Travelport in addition to ticket sales via Amadeus.
The Cypriot carrier this week hiked agent commission from 2% to 3% until the end of the year to encourage sales via GDS.
Colbalt Air joins 260 airlines using Travelport Rich Content and Branding.
The new agreement will enable the airline’s full content and inventory to be made available for the first time to more than 68,000 Travelport-connected agencies around the world.
Cobalt Air chief commercial officer Paul Simmons said: “Working with Travelport will extend the availability of our flight options and better present our value to travel agencies and travel buyers globally.
“This agreement is an important part of our distribution activity across Europe and the Middle East and Rich Content and Branding will provide us with a powerful advantage as we widen out the Cobalt Air offering in an aim to bring the world to Cyprus.”
Travelport EMEA air commerce vice president Philip Saunders added: “We are delighted to welcome Cobalt Air to Travelport’s platform and look forward to supporting its growth objectives.
“Our Rich Content and Branding solution will help promote the airline’s brand and increase revenue by facilitating upsell of branded fares, ancillaries, and special promotions while continuing to develop Travelport’s position in the Cyprus travel industry.”