Stratajet has begun offering its booking platform technology directly to aircraft operators.
It means flyers have direct access to the private jet marketplace, which Stratajet says is helping operators streamline customer bookings.
A white label product agreement allows operators to build Stratajet’s software into their own websites.
The first private aviation operator to join the initiative is Luxaviation, which will offer customers availability and prices of private jets through its own channels, with flights then instantly bookable online. The integration goes live this month.
The partnership removes the need for manual confirmation of bookings by Luxaviation’s staff.
Luxaviation will also use Stratajet’s empty leg search algorithms, automatically include empty legs in searches and adapt them to suit new requests, with the aim of improving margins for the operator and reducing costs of flights for customers.
Jonny Nicol, founder and CEO of Stratajet, said, “When we set out to build our own pricing engine that could eliminate inefficiency and wastage across the industry, we committed to bringing the private jet industry into the mainstream.
“Now that we are in the unique position of being able to offer the industry that platform, we remain committed to helping the industry streamline its processes for operators and customers alike. It is the scope of more and more travellers gaining access to this means of travel for the first time that has driven – and continues to drive – our growth and the fact that Luxaviation shares this vision is a major step change for private aviation.”
Patrick Hansen, CEO, Luxaviation Group, added: “We continually seek to improve our service offering and work with business aviation companies which can add value to our operations and end clients.”
Stratajet is in talks with other operators to roll out the initiative more widely.