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Germans are biggest searchers for UK visits, finds trivago

Posted by Ben Ireland on
Germans are biggest searchers for UK visits, finds trivago

German travellers are the biggest international market in terms of searches for visits to the UK, according to trivago.

The hotel comparison site found that 71% of international searches for destinations in the UK comes from just ten countries.

Of those, Germany supplies the most searches followed by the US, Australia, Italy, Ireland, Spain, France, Canada, the Netherlands and Sweden.

London is the most searched destination among travellers heading to the UK while Newquay is the number one top summer destination, ranked by the percentage share of visitors in summer compared to other seasons.

Other top summer destinations include Skegness and Weymouth in second and third position.

Search behaviour of travellers to the UK shows that the average searched price of the top summer destinations reaches £122. While travellers pay an average of £170 for a night in Brighton, the average clicked price in Skegness is just £84.

Lenka Trckova, industry management for English markets, said: “When we look at visitors to the most popular summer destinations, travellers from Sweden and Spain are the biggest spenders, with an average clicked price per night of £169 and £154, respectively.

“Also, our data reveals that domestic travellers stay two nights on average and travellers from Italy and Spain take the longest escapes, staying four to five nights on average.”

The findings come from trivago’s Summer Travel Trends data, gathered from all trivago searches between June 1 2017 and April 26 2018 based on travel between June 1 2017 and August 31 2018.

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