Travel data firm ForwardKeys has been selected by the European Travel Commission to supply four reports over the next 12 months to measure the success of the 2018 EU-China Tourism Year.
The reports will provide a detailed picture of Chinese travel to Europe by analysing more than 17 million flight booking transactions a day.
ETC is the non-profit organisation that brings together 33 national tourism organisations to promote Europe as a tourist destination.
Chinese outbound travel has been burgeoning in recent years, creating a huge potential market for businesses.
The 2018 EU-China Tourism Year is designed to support businesses and bring commercial and cultural success between Europe and China.
The major aims include promoting lesser-known destinations, improving travel experiences, increasing economic co-operation and hastening EU-China visa and air connectivity.
ForwardKeys chief marketing officer Laurens van den Oever said: “We are delighted to be working with the ETC on such an important project.
“We believe that the kind of details we will be providing represents a world first for Chinese market and gives us the opportunity to refine and define new analytical tools.”
ETC executive director Eduardo Santander said: “We are confident that ForwardKeys’ breadth and depth of sources, as well as its unique access to Chinese travel data will effectively support us in demonstrating the level of success of the 2018 EU-China Tourism Year.”