STA Travel has produced a new interactive video in partnership with Brand USA and featuring tracks by British band Skinny Living.
The ‘Rhythm of the Streets’ film has been created to appeal to a younger audience using the latest immersive, interactive digital video technology.
It uses pioneering Wirewax technology to offer an immersive experience of US musical history and culture as Skinny Living embark on a tour of some of the country’s visitor highlights.
As each scene appears showing the band trying their hand at everything from street art to island jams and oyster shucking special interactive symbols appear, inviting the viewer find out more.
Tapping on the symbols enables the viewer to delve into other content, including documentary and destination videos, travel guides and a look behind the scenes.
Erika Cortez-Red, Head of Strategic Partnerships and Campaigns for STA Travel, said:
“We are delighted to be partnering with Brand USA and Skinny Living to release a first for the travel industry.
“This innovative new video showcases some of the USA’s most exciting destinations in an entertaining, unique and informative way.
“We’re sure that the campaign will encourage viewers to find out more about Austin, New Orleans and Hawaii, and inspire them to travel to the USA with STA Travel.
“Our global partnership with Brand USA has been strong over the years, and we look forward to continue working with them to promote the USA in new and game-changing ways to our target market.”
Cathy Domanico, vice president, global marketing programmes Brand USA, said:
“Brand USA’s leading voice in the travel industry is shaped by the diversity and depth of its narrative, and is amplified by the creation and delivery of ground-breaking travel content.
“STA Travel shares our philosophy in this pursuit, and are the perfect travel operator to partner with when producing an innovative travel campaign targeted toward a young and intrepid audience. This new video, with its immersive and interactive features, introduces a new dimension to experiential marketing, profiling three of the country’s most fascinating destinations whilst also showcasing the variety and vibrancy of the USA.
“This video with Skinny Living will enable Brand USA to better connect with its audience and inspire visitors to go to, through and beyond America’s gateways.”
Ryan Johnston, lead singer of Skinny Living, said: “Travelling around Hawaii, Austin and New Orleans was unreal and we’re excited to share the experience we had with people.”
To mark the launch of the ‘Rhythm of the Streets’ video, STA Travel is offering the chance to win a trip to Austin, Texas.