Google has signed a license agreement with GIATA to use its descriptions and mapping content in Hotel Ads.
The search engine will use GIATA’s Multilingual Hotel Guide and MultiCodes to improve the accuracy of its listings.
The deal means Google gains access to over 265,000 hotel descriptions in 24 languages, including hotel facts, amenities and pictures.
GIATA’s MultiCodes database claims to be the world’s largest hotel mapping service and the firm claims as accuracy level of over 99.999%.
It covers 686,000 unique hotel properties, 50,000 vacation rental properties, 47 million supplier codes, 330,000 manually researched geocodes, 442,000 hotels with star ratings and 83,000 hotel chain affiliations.
Kalina Nikolova, Head of Sales at GIATA, said: “We are glad to see that the quality of our data fulfils Google’s high requirements and are looking forward to a fruitful co-operation that enables Google to facilitate the representation of its hotel inventory.”