Air New Zealand tool lets users explore country using emojis

Comments using #EmojiJourney on social posts will generate a link to a personalised map highlighting points of interest Continue reading →

An interactive online initiative allowing people to explore New Zealand using emojis has been developed by the country’s flag carrier.

Users will be asked to comment on Air New Zealand #EmojiJourney Facebook or Twitter posts with a combination of emojis which would best describe their perfect New Zealand getaway.

This will then automatically generate a link to a personalised map of New Zealand with emojis highlighting points likely to be of interest.

Clicking on each of the emojis on the personalised map will provide more information about destinations and activities.

Millennials and Generation Z love to use emojis so #EmojiJourney is designed to inspire travel to and within New Zealand using social media, according to Air New Zealand general manager global brand and content marketing Jodi Williams.

“This is a fun and unique way to showcase New Zealand and our regions, from skiing at Ruapehu, rafting in Rotorua, or whale watching in Kaikoura, to the iconic Len Lye Centre in New Plymouth, or some of the country’s foodie hotspots,” she said. “For example, if I wanted to head to one of New Zealand’s renowned wine regions I would enter the wine emoji.

“Our airline is committed to enhancing the customer experience and leading the way when it comes to innovation.

“#EmojiJourney will be progressively launched in our global markets in English, Japanese, German and Chinese and we hope this new experience will not only inspire visitors to travel to New Zealand but will also get Kiwis out exploring their own backyard.”