Chris Schutte has joined ForwardKeys as North America sales director.
The company helps forecast future travel by analysing around 17 million flight booking transactions a day.
Schutte has spent many years in the travel industry, including several different roles at Phocuswright, where he focused primarily on servicing the firm’s travel research and consulting clients.
He will spearhead ForwardKeys’ sales efforts in the US.
Schutte said: “Having worked for many years in the travel industry before following an entrepreneurial bug, I’m excited to be back in the exciting world of travel.
“ForwardKeys is uniquely positioned to help businesses that rely on travelling consumers.
“In today’s increasingly unpredictable world, the ability accurately to gauge the movement of millions of international travellers, and predict future trends, is potentially extremely valuable information.”
Company CEO Olivier Jager added: “I am delighted we have been able to attract Chris to ForwardKeys. I have known him for many years and have always admired his drive and initiative.
“He is extremely well networked in the US market, so we are expecting great things of him.”