Technology

Travel agent booking platform created on TripAdvisor’s Viator

Posted by Ben Ireland on
Travel agent booking platform created on TripAdvisor’s Viator

Travel agents can now book directly through TripAdvisor’s Viator using its new Travel Agent Programme (TAP).

It gives agents access to more than 70,000 commissionable tours and attractions and is open to both host agencies and independent agents.

TripAdvisor says thousands of agents have created accounts and booked experiences for their clients since testing began last month.

“While most platforms cater to the end-user or traveller, we’ve designed TAP specifically for travel agents and their businesses,” said Ben Drew, head of growth, Viator. “For the first time, agents will have direct access to the world’s largest collection of attractions and tours, and we’re working to make their booking experience seamless.

“We’ll collect and incorporate feedback from early adopters as we continue to evolve the programme and, ultimately, help agents around the world grow their businesses.”

TripAdvisor says that TAP offers a “competitive commission rate” and caters to a global travel agent audience, allowing for multiple currencies, along with monthly reporting for performance analysis.

Agents will also have access to a resource centre with tips and content, including training, product knowledge development and destination guides which have been designed to increase industry knowledge and agents’ bottom lines.

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