Asia specialist tour operator Wendy Wu has revealed plans for a third phase of its digital transformation strategy.
The firms plans to expand in the US in the first quarter of 2018 having launched a new in-house built trade and consumer website in the UK and Australia earlier this year.
Joe Karbo, group chief executive, said, “Following our successful UK online launch in June this year and Australia in August, I am pleased to advise that our new technology will soon be available to Wendy Wu US early 2018 allowing our US partners and agents online access to the entire Wendy Wu travel portfolio.
“As well as offering a more diverse range of travel products, the entire booking journey will be faster and more streamlined, proving a tremendous advantage to our US partners who will benefit immensely by our online capabilities.”
Wendy Wu has just released its largest collection of holidays to China, Japan, India and Southeast Asia, including the new ‘Immerse Yourself’, a collection of holidays offering the very best in cultural experiences, active adventures and off the beaten track travel in Asia.