Hotel booking app HotelTonight is to extend its booking window beyond seven days to 100 days.
The aim is to offer hotels the opportunity to drive incremental revenue beyond the last minute.
This offers a bigger window to pinpoint customers they would not normally reach through HotelTonight’s proprietary mobile targeting tools, such as GeoRates, HT Perks and AI-powered personalisation capabilities.
HotelTonight plans to introduce the new feature early next month in its main markets and will expand to more hotels in the coming months.
The company currently covers 1,700 cities and more than 35 countries.
Sam Shank, HotelTonight chief executive, said:“Our audience is unlike any other OTA’s. HotelTonight customers view the hotel stay as central to their travel experience, they love independent and distinct hotels and they’re not only comfortable, they prefer making purchases on their mobile device.
“They’ve asked us to bring our seamless mobile experience to all of their hotel booking needs and we’re pleased to do that while helping our hotel partners drive incremental revenue.”