Expedia is leading a Series B funding round worth $26 million of investment in hotel operations software start-up Alice.
Expedia has thus become the majority shareholder of the New-York based company, which insists its day-to-day operations will not change as a result.
The round brings Alice’s total funding to date to $39 million.
It launched in 2013 as guest-facing concierge messaging app named after the housekeeper on the 1970s TV show The Brady Bunch. Since then, it has evolved into software that aims to provide the first unified platform for a hotel to run its entire back-end operations, such as housekeeping and customer service communication.
Amadeus and Sabre are among other companies to offer a similar solutions for hotels, as does Oracle Hospitality and start-ups including The Booking Factory – currently based at London’s Traveltech Labs.