Holidays likely to be reviewed online and consumers generally positive

Feefo research finds that 45% of people are likely to review their holiday online. Continue reading →

Holidays are among the most likely products to be reviewed online and UK shoppers are more inclined to post a positive review than a negative one, research by a reviews and customer insights company has found.

Feefo says 71% of UK shoppers will go on-line to leave a review if they have had a good experience of a product or service and 52% go on-line after a bad experience.

The firm, which has a host of travel clients, surveyed the attitudes to online reviews among 2,000 UK consumers.

Holidays were the third most likely thing customers were to review, with 45% of respondents saying they’d give feedback on their trip.

Only restaurants (48%) and electronic goods (46%) were more likely to be reviewed online.

“It’s quite refreshing to see that for UK shoppers the positive outweighs the negative when it comes to sharing reviews on-line,” said Matt West, chief marketing officer at Feefo. “Yet although it’s great to be praised, no business need ever fear bad feedback.

“With advanced technologies such as sentiment analysis, all reviews become a hugely valuable source of insight into how a business is performing and where improvements can be made.”

Feefo also found that 51% said they would be more likely to buy a product if they could view a video review and 54% are interested in listening to voice reviews.