Global leaders in the digital travel sector will discuss the future role of robots and machines in the sector at the launch of Qubit’s 2017 Future of Travel report next week.
Senior executives from mobile-only booking app HotelTonight and pioneering accommodation peer-to-peer disruptor Airbnb have been lined up to speak at the event.
They will be joined by speakers from MSC Cruises and Choice Hotels among other contributors to the report including Avis, Uber, HolidayPirates, Love Holidays, The Trainline and Virgin Holidays.
A number of leading hospitality brands including Marriott, Carslon Rezidor, Premier Inn and Mandarin Oriental have also had their views included in the report.
It looks at how machines and technology are increasingly influential throughout all stages of travel from research and booking through to the post-trip engagement phase.
Drawing on examples from the industry it shows how machines are taking over from humans in some areas and being used alongside employees in others to enhance the experience, drive brand loyalty and ultimately win new clients and sales.
The report builds on last year’s Future of Travel report published by Qubit, a London-based personalisation marketing platform, which focused on exceeding the demands of the modern customer.
This year’s report looks in more detail how firms are looking to achieve this through adoption of modern machine learning, Artificial Intelligence technologies that are capable of powering new intuitive interfaces either online or face-to-face.
Graham Cooke, chief executive and co-founder of Qubit, said: “The customer journey in travel is becoming increasingly complex as new technologies transform consumer behaviour.
“But these emerging technologies also represent exciting new opportunities for brands seeking to understand and influence customers along this journey. What our report makes clear is that travel marketers are embracing innovation with gusto.
“Thanks to a combination of artificial intelligence and predictive analytics, travel businesses are gaining a far deeper understanding of their customers’ needs and can leverage the wealth of data available to instantly identify untapped opportunities.
“The result is a deeper and more meaningful personalisation of the consumer’s entire travel experience, from their first search to when they arrive back home.
“In future, we will not just be anticipating a customer’s needs simply according to whether the trip is for business or leisure, we will be tailoring their stay based on their preferred breakfast foods or their child’s favourite Disney character.”
The half-day event to mark the Qubit Future of Travel report launch will take place from 9am on Tuesday March 21 at 30 Euston Square, London.